Skip to navigation Skip to content Skip to footer

Kaufman to Return to NESCAC Roots as Amherst Director of Communications

Kaufman to Return to NESCAC Roots as Amherst Director of Communications

NEWTON, Mass. – Mount Ida College Director of Sports Information Craig Kaufman is leaving Mustang City this month to become the next Director of Athletic Communications at Amherst College in Amherst, Massachusetts.

Kaufman, who is currently in his fifth season with the Mustangs, has been selected to join the Mammoths, who are members of the prestigious New England Small College Athletic Conference (NESCAC), which also boasts Tufts University, where he received a Bachelor's Degree in English in 2009, among its members.

"It has been a dream of mine to become a sports information director in the NESCAC since I got my first training in the field at Tufts. The conference is synonymous with athletic success at the national level and unparalleled academics, and Amherst College is certainly one of its pillars."

With a tradition as the oldest athletics program in the nation, dating back to 1860, Amherst College has 27 intercollegiate teams that compete at the Division III level, with over a third of the student body participating in varsity sports. For decades, Amherst students have successfully blended success in the classroom and on the playing surfaces, capturing 12 NCAA national team championships, including 10 in the past 10 years, and 78 NCAA individual titles. Amherst has also earned 33 Academic All-America selections, including 19 since 2008.

The school has placed in the top five of the NACDA Director's Cup, which amalgamates athletic success across all seasons, in eight of the last nine years.

Since joining Mount Ida in 2013, Kaufman has directed the transformation of the sports information office to be on the cutting edge of those across the country. He has guided the department through two redesigns of the athletics website, created and cultivated a following on social media with an engagement percentage far above the national average, and introduced new ways for fans to enjoy games, including streaming in high definition with experienced broadcasters and joining with the campus's commitment to sustainability by moving to digital game programs.

"Being the Director of Sports Information at Mount Ida College has taught me how to be a leader and how to make difficult decisions to manage a department. This has been an incredible place for me to start my career and it is because of my time here that I feel confident as I take on this next challenge," said Kaufman, who has also previously worked at Endicott College, where he earned a Master's of Education in Athletic Administration, MIT, and Louisiana College.

"I want to thank my fellow athletics staff, coaches, and the student-athletes of Mount Ida who have made my time here so enjoyable."

Newly hired assistant sports information director Alex Berman ( will take over in the interim, while a search is already underway to fill the position.


Follow Mount Ida Athletics on FacebookTwitter and Instagram!

Founded in 1899, Mount Ida College is a small, private college in Newton, Massachusetts, providing career-focused programs built upon a strong foundation in the social sciences, humanities and the arts, all developed and implemented to prepare our approximately 1,450 students for success.  The College is comprised of the School of Applied Sciences, the School of Business, the School of Design and the School of Social Sciences and Humanities, awarding associate, bachelor and master's degrees.